The strategic marketing approaches that could be adopted by the hotel Essay

The strategic marketing approaches that could be adopted by the hotel industry in Songdo in South Korea - Essay Example According to the 2005 reports, there was influx of tourists from abroad at an increase of around 3.5% at 6.02 million than that of previous year 2004.3 The present chapter assumes to identify key literatures, articles and journals to study the economic situation in South Korean and the market for the hotel industry. An attempt is also made to evaluate strategic marketing theory for hotel industries. The literature about Korea's economy is broadly in agreement, it discusses the recent rapid growth promoted by foreign investment. The academic marketing literature covered for this review all emphasized the importance of targeting a specific market and proper consideration of the marketing mix, although each book presented different tactics. Korea is enriched with important and interesting two thousands year of history and culture. The Korean history is also been victimized due to division and turmoil as many other nations have been divided making it vulnerable to its neighbours from West, East and North. (Hoare and Rutt, 1999)4 The Korean journey to industrialization commenced in the 1960s with the inception of First Five Year Plan wherein the government made a deliberate shift of policy from inward looking growth strategy of import substitution to the outward looking growth strategy of export promotion. Later in 70s Korea promoted heavy and chemical industry, in 80s rationalization and liberalization of industries and labours took place, globalization in the 90s, and then the dreadful economic crisis of 1997 that ruined the economy temporarily.5 Despite the ups and downs throughout the history, South Korea has emerged has winner and one of the Asian superpower in the region. Due to its rich heritage and cultural backg round, it is not surprising that Korea is a much sought after tourist destination which provides ample employment opportunities to the Korean in field of hospitality sector. Kim, Shin and Chon (1998) state that the South Korean hotel industry has finally reached its peak after more than two decades of rapid growth in tourism following the Summer Olympic Games, and had begun to taper off at the time of writing. (http://www.allbusiness.com) Min, Min and Emam, (2002) contradicts with Kim, Shin and Chon (1998), in 1998 there was not a tapering off instead tourism grew up to 2002. As the South Korea's tourism revenue increased, the hotel industry also expanded its capacity very much by increasing the number of guest rooms and building new hotels. It has led to over building of hotels subsequently competition among hotels has increased. Thus, Hotels continue to seek new way to increase their market share in changing markets. The hotel sector has been chosen for this study because the hotel industry comprises one of the largest sectors of the tourism and hospitality industry in terms of capital investment and tourist expenditure, and hotels are major foreign cu rrency earners (Kim and Uysal 1998). Min, Min and Joo (2008) argue that South Korea's hotel industry in greater danger from competitive threats and

Assignment 2 Essay Example | Topics and Well Written Essays - 1750 words

Assignment 2 - Essay Example This is the key to successful improvement. Consequently, this will call for integration of the arts in the curriculum. It was also found that the norms of interactions and communications in a classroom are very different from those to which students have been accustomed and this is why they may experience confusion and anxiety. Furthermore, they find it difficult in paying complete attention in the classroom. They also struggles to seek the teacher's attention or participate in discussions. Therefore, it is inherent to create culturally compatible learning environments. Moreover, there is also a need for encouragement of active participation of parents or guardians.   Strategies 1. Integrate the arts in the curriculum One of the important strategies is engaging students in arts activities which encourage dialogue in issues that are important to them. These make the students alive. Moreover, providing opportunities for students to express themselves through the visual and performing arts enable them to learn and develop their talents and multiple intelligences. Such intelligences are not only in verbal and mathematical form rather they are visual, spatial, musical, interpersonal, and intrapersonal intelligences (Gardner, 1983). Students benefit from being encouraged to make sense of their world and their relationships through drawing and painting graphic images. Students who are ‘encouraged’ are able to use their imaginations. They take time to elicit their interpretations of visual arts through open-ended questions and these are significantly valuable for them. These conversations enable students to understand, as they listen to other classmates and the multitude of interpretations that are possible when viewing the same work of art. DeMoss and Morris (2002) investigated the question of how the arts support cognitive growth in students. They interviewed 30 students from 10 classes in CAPE schools that are led by veteran teacher/artist partnership s. They found significant increases in the ability of the students to analytically assess the learning of their own. These students belong to different achievement levels and the results were found in case of arts-integrated units. However, in case of traditional instructional experiences, no such benefits were reported. (2002, p. 1). In addition, DeMoss and Morris documented these benefits of CAPE. â€Å"Observations of final performances in the arts-integrated units corroborated students' own assessments. Students who had difficulties controlling their behavior and staying on task performed their parts in final events with seriousness and competency. †¦ As students across the board indicated in their interviews, the kinds of activities that the arts provide do engage children more deeply in their learning by creating an intrinsic responsibility for the learning activities. This finding held particularly true for those children hardest to reach by traditional approaches.† (pp. 20–21) â€Å"In this case, the arts contributed to analytically deeper, experientially broader, and psychologically more rewarding learning. These developments could have significant positive effects on students' general cognitive growth over time, particularly if students experience arts-integrated learning in their classrooms on a regular basis.† (p. 24) A more recent study demonstrating the benefits of integrating visual arts in